Guides For Non-Technical Founders

Storm Survival

Building a product without a technical background? We're writing the guides we wish existed - how to evaluate agencies, spot red flags, know if your code is good, and avoid the mistakes that sink startups.

We've spent years as the technical partner for non-technical founders. We've rescued four products from failed agencies. We've seen what goes wrong - and what goes right.

Most advice for founders is written by people selling something. We're writing this because we're tired of seeing talented founders get burned by problems that are entirely avoidable.

These guides are opinionated. They're based on real experience. And they're free.

Start here.

4
Essential Coming Soon

How to Evaluate Tech When You're Not Technical

Practical ways to assess code quality, team capability, and technical decisions without being a developer.

5
Essential Coming Soon

How Much Should I Actually Pay for an MVP?

Realistic pricing for MVPs: what drives cost, what's reasonable, and how to avoid getting ripped off or going too cheap.

6
Coming Soon

How to Know If Your Dev Team Is Lying to You

Mid-project red flags that indicate progress isn't real, and what to do about it.

7
Coming Soon

What Questions Should I Be Asking My Dev Team?

The questions non-technical founders don't know to ask, and what the answers should sound like.

8
Coming Soon

Is My Product Actually Ready to Launch?

What 'production-ready' actually means: a checklist for non-technical founders to assess launch readiness.

9
Coming Soon

Why Is This Taking So Long?

What actually takes time in product development, and when delays are legitimate vs. concerning.

10
Coming Soon

How to Make Sure You Actually Own Your Code

IP ownership, documentation, and handoff. Making sure you're not held hostage by your development partner.

Who this is for

These guides are for non-technical founders who:

  • Are about to hire a development agency or team
  • Are in the middle of a project and something feels off
  • Have been burned before and don't want to repeat it
  • Want to understand enough to ask the right questions

You don't need to become technical. You need to know enough to protect yourself and your company.

Get new guides in your inbox.

We'll be publishing new guides in the coming period. No spam, no sales pitches. Just the guide when it's ready.

We'll never share your email. Unsubscribe anytime.

Building something? We might be able to help.

Hurricane Studio is a technical co-founder for non-technical founders. If you're looking for a partner, not an agency, let's talk.

Start a Conversation