From first conversation to product launch. Here's how it works.

We're not an agency that takes briefs and disappears. We're a technical partner that works alongside you, challenging assumptions, making decisions together, and staying until the job is done.

We're selective about who we work with.

We're for:

  • Non-technical founders who need a CTO-level partner, not just developers
  • Early-stage startups (pre-seed to Series A) building their first or second product
  • Founders who've been burned by agencies and want something different
  • Companies that value partnership over the cheapest option

We're not for:

  • "I need 10 developers by Monday" (we don't do staff augmentation)
  • Projects with no product strategy or discovery phase
  • Companies looking for the lowest bid
  • Short-term body shop engagements

If you're not sure which category you fall into, that's fine. Let's have a conversation and figure it out together.

Four phases. One continuous partnership.

1

Discovery

2-6 weeks

Goal: Make sure we're building the right thing

Before we write code, we make sure we're solving the right problem. We'll challenge your assumptions, map the user journey, define what "done" looks like, and identify the riskiest parts of your product. Sometimes discovery reveals that you shouldn't build at all, or not yet. We'll tell you that.

What you get:

  • Product scope document
  • Technical architecture recommendation
  • Realistic timeline and budget
  • Go/no-go recommendation
2

Build

3-6 months for v1

Goal: Ship working software

Small team, senior people, direct access. You'll talk to the engineers building your product, not a project manager relaying messages. We ship working software every two weeks. Not demos, not mockups. Actual deployable code.

What you get:

  • Bi-weekly deployable releases
  • Direct Slack/call access to the team
  • Weekly progress updates (written)
  • Working product at the end

Most agencies shield you from engineers with layers of project managers. We do the opposite. The person writing your code is the person explaining decisions to you.

3

Launch & Learn

Ongoing

Goal: Get real users, iterate fast

We don't disappear after launch. The first version is just the beginning. Now you learn what users actually do, what breaks, what's missing. We monitor production, fix issues fast, and help you prioritize what to build next based on real data.

What you get:

  • Production monitoring and support
  • Rapid bug fixes
  • Data-informed roadmap planning
  • Scaling support as you grow
4

Graduate

When you're ready

Goal: Clean handoff, no lock-in

The best partnerships end with you outgrowing us. When you're ready to build an in-house team (Series A, product-market fit, whatever the trigger), we help you hire and transition. Clean handoff. Documented code. No lock-in.

What you get:

  • Hiring support (we'll help interview your first engineers)
  • Documentation and knowledge transfer
  • Transition period with overlap
  • Advisory relationship if you want it

How the business side works?

Pricing

10-20k/month retainer

Depending on scope and team size. Not hourly billing. We're incentivized to ship, not to stretch timelines.

Equity component

On the right projects, we take equity alongside fees. It aligns incentives: when you succeed, we succeed. We'll discuss this in our first conversations if it makes sense.

Timeline

First version in 3-6 months. Discovery adds 2-6 weeks upfront. Complex products take longer. We'll give you a realistic estimate after discovery, not a number designed to win the deal.

Team size

2-4 people working on your product. Senior engineers, product-minded. No juniors learning on your dime, no account managers between you and the work.

To be clear about what we're not.

We don't do Why
Staff augmentation We're partners, not contractors. We don't fill seats on your org chart.
Hourly billing It misaligns incentives. We charge retainers so we're rewarded for shipping, not for taking longer.
Fixed-bid projects Software is uncertain. Fixed bids create bad incentives and corner-cutting.
"Yes to everything" If your idea won't work, we'll tell you. Before you pay us.
Disappear after launch Most of our clients stay with us for years. Launch is the beginning, not the end.

Frequently Asked Questions

How is this different from hiring an agency?

Agencies take briefs, execute, and move on. We make decisions with you, challenge your assumptions, and stay for years. We act like co-founders because our incentives are aligned through equity and long-term relationships.

How is this different from hiring a CTO?

A full-time CTO costs 150-300k/year salary plus equity. You get one person who may or may not be the right fit. With us, you get a team with diverse experience at a fraction of the cost, and you can scale up or down as needed.

What if we want to hire our own team later?

That's the goal. We help you hire, document everything, and transition smoothly. Zero lock-in. Several of our clients have "graduated" to in-house teams. We're proud of that.

What technologies do you work with?

We're pragmatic, not dogmatic. We typically work with Typescript, React/Next.js, Node, PostgreSQL, AWS, but we choose based on what's right for your product, not what's trendy.

Where are you based?

Belgrade, Serbia. Fully remote, working with founders in UK, EU, US, and Singapore. Time zones haven't been a problem. We overlap with Europe mornings and US East afternoons.

Want to see if we're a fit ?

No sales pitch. Just an honest conversation about what you're building and whether we can help.

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