Comoclub
A long-running loyalty platform that outgrew its architecture. When COMO Group needed Southeast Asia expansion, we rebuilt it from the ground up to handle multi-country scale.
The Situation
The platform worked in Singapore. The brief was to take it regional.
Comoclub is the rewards and recognition programme that connects COMO Group’s portfolio: COMO Hotels and Resorts, Club21, Kids21, Dover Street Market fashion, COMO Shambhala Singapore, SuperNature stores, and dining destinations across COMO Epicurean.
The goal was to expand the platform beyond its original geography and business scope. Hurricane had been maintaining the codebase for some time, working alongside Comoclub’s existing solutions vendor, keeping things stable and shipping improvements. We knew the system well: what it could do, and more importantly, its limits.
When Comoclub expanded into Malaysia and Thailand, new markets, new hotel properties, new retail locations, new members, we were the team they called.
Why Expansion Required a New Platform
We already knew the platform operated with limitations.
From years of supporting the existing platform, we knew its limitations well. Currency handling, system integrations, and data architecture were all hardcoded to a single market. This was not a question of adding configuration for Malaysia and Thailand: those assumptions were baked into the foundation.
Expanding the platform as it stood would have meant hacking around architectural decisions that were never designed to flex. The result would have been fragile, difficult to maintain, and would have accumulated technical debt that made every future market more expensive to add.
The Challenge
Rebuild a live, member-facing programme and cut over without losing a single member.
This was not a greenfield build. Comoclub has active members in Singapore with daily dependency on the programme. The business could not afford a slow, drawn-out transition. The business needed the new platform live across all markets on a set date, which meant the rebuild, the data migration, and the launch all had to land together.
That created four hard constraints:
- Complete rebuild on a deadline: the new platform had to be fully built, tested, and ready for a single coordinated launch across markets
- Big bang migration: all member data, points balances, and transaction history had to transfer to the new platform in one clean cutover with zero gaps
- Multi-market architecture from day one: build for multiple markets, with the flexibility to add more
- Staff adoption across every location on launch day: this coordination spanned across retail, dining, wellness, food retail and hospitality, with employees across multiple countries with no fallback to the old system
What We Did
We built a new platform with a middleware layer, then cut over in one shot.
The new platform was designed from the ground up for multi-market operation: flexible currency handling, country-specific configurations, and integrations that could connect to the different POS and property management systems used across markets.
While that was being built, Singapore members continued on the existing platform. We ran exhaustive testing across every integration and transaction touchpoint across every participating COMO Group business before touching live data. When testing was complete, we performed a single coordinated cutover.
From the member’s perspective, they woke up to a better experience. From COMO Group’s perspective, they went from a Singapore-only platform to a live multi-country programme overnight.
The Outcome
From one market to multiple markets, with an architecture to expand and keep the business running.
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